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DC Action Figure News from Mattel
— April 9, 2006 Leave a Comment
Mattel DC News from Boy Wonder is a forum post over at Action Figure Insider featuring a newsletter from the DC Product Manager at Mattel. The newsletter discusses products coming out this year as well as their plans for 2007. Here are some of the main points.
- They are doing a pre-school line through Fisher Price similar to Marvel’s, called DC Superfriends.
- The DC Superheroes line is limited to Batman and Superman, so right now each wave will alternate between those 2 lines. For 2006, they will have 4 waves, 2 Batman and 2 Superman. There was a third Batman line planned, but it is pushed back to 2007.
- Wave 3 of DC Superheroes is a Batman wave and will have dioramas.
- In 2007, the DC Superheroes will have Build a Figures similar to Marvel Legends.
- Wave 2 of DC Superheroes are shipping to stores now so they should be showing up any day.
- 2 more variant figures, Superman and Supergirl, for wave 2 of DC Superheroes will be released in June.
- They are having problems with the DC Superheroes line, which is delaying the line considerably.
- For 2007, they are planning for the first wave to be Superman.
It looks like they are copying the Marvel Legends series step by step, with dioramas, build a figures and variants. This could be good, or it could be bad.
The production problems they are having could hurt them. I think there is a big collector interest in the DC Superheroes line which could die down if Mattel fails to deliver. They really dropped the ball in the past with the Batman comic line and Masters of the Universe, so all we can do is wait and see.
