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Hasbro to Distribute Marvel Toys in 2007?
— January 7, 2006 Leave a Comment
This is a rumor, as I cannot confirm anything official right now, but it has been reported on several toy collecting message boards that Hasbro will have the rights to distribute Marvel figures in 2007. This news is reportedly coming out of the Hong Kong Toy Fair which is going on right now.
Apparently under the current relationship, Toy Biz, the company that produces Marvel toys, is owned by Marvel. However, the license to distribute the toys is owned by a company called Toy Biz Worldwide which is a separate company from Toy Biz and Marvel. It has been confirmed that the distribution license will end in 2006. So the news that Hasbro will be getting the license in 2007 makes sense.
There is a lot of confusion over this among fans. I will continue to report on this as the story develops. But if this is true, I think it will be a good thing as long as it is Toy Biz who designs and develops the figures. It seems to me since Hasbro is a much larger company than Toy Biz Worldwide, it would be of benefit to Toy Biz and Marvel to have Hasbro distibute the figures.
