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Superhero Times - New 6″ DC Superheroes
— December 20, 2005 Leave a Comment
Posted on Superhero Times, the new 6″ DC Superheroes have been found in stores. These are reportedly being found at Wal-Mart first. They come with a comic but no base. I have heard they are $9. They are also supposed to be superposeable.
My opinion of these figures is they will not do well, at least not as well as Marvel Legends have done. Although Marvel Legends did not take off for a while either. I do not think Mattel can handle this line though, and most of that is due to the mismanagement of the recent Batman line and the Masters of the Universe Line. They do seem to be succeeding with the JLU line so you can give them some credit.
Here is what I think will happen. Although there are 3 villians in the first wave, Batman will be heavily packed in the case. We’ll be lucky if the villians are 2 per case. This is a smart move though because most kids will want Batman, leaving collectors to snatch up the 1 or 2 per case villians. This “rare” factor is probably intended to drive collectors and scalpers to the line. It may work for Mattel if they continue to do one good version of the main characters per wave. However, I think they will srew it up in light of their track record. I also don’t think DC has enough interesting supporting characters to support the line as long as Marvel Legends has. They don’t have a build a figure either. Overall, I think due to the higher cost, no bases, limited characters and tendency to mismanage toy lines by Mattel, the line may survive for a while but ultimately go the way of previous Mattel lines with potential.
